Financial analysis of tender coconut plantation in Coimbatore district of Tamil Nadu

India ranks first in coconut production and productivity third cultivation area globally. Twelve million people depends on for their livelihood either directly or indirectly. But the prevailing practice of determining price by oil which is highly fluctuating nature has resulted non-remunerative farmers. To promote sustainability sector, it imperative to delink sector from dependency enhancing diversified products. The present study was conducted with objective studying viability tender among small, medium large farmers as a measure product diversification. investment decision model used analyse investing cultivation. Research results showed that NPV Rs.5.71 lakhs, Rs. 4.87 lakhs 5.37 BCR 2.99, 3.6, 3.2 large-scale IRR 18.9 percent, 17.2 percent 18.3 respectively indicating financially feasible. data potential 25 years economic life plantation, plantation profitable area.